The trouble with ‘all you can eat’ deals
They got it wrong again. This happens every Ramazan. Every upscale eating place in Pakistan starts advertising their “all you can eat” offers. I think it’s a poor choice of words. It should be “All you...
View ArticleDear (name), Eid Mubarak!
This eid, my mother got an sms from my aunt’s number. It was signed “From Sobia”. Funny thing is, that’s not my aunt’s name. Upon further inquiry, we found out that my aunt had really liked that...
View Article‘The Zionists did it’ and other conspiracy theories
I’ve heard more conspiracy theories these past couple of weeks than I would like to care for. It seems that the Zionists, Freemasons and Indian spy agency RAW have been collaborating on a series of...
View ArticleWe don’t like coffee, we like the idea of coffee
Between Lahore, Islamabad and Karachi, a new coffee place opens just about every week. From a marketing point of view, I find this to be fascinating. We’re generally a tea drinking nation. The caffeine...
View ArticleHow to win boardroom battles
There are two ways to sell a solution. The first is the one we’re trained at school with. Do your homework. Learn facts. Test a hypothesis. Come to a conclusion. Create a data set to prove that the...
View ArticleWanted: Trophy wife/millionaire husband
I have this strange habit of reading while sitting on the toilet. It doesn’t need to be anything in particular; as long as there are words to read, anything will do. In a hurry, I often pick up the...
View ArticleThe real entrepreneurs of Pakistan
Shakeel operates a DVD rental shop in the building across the street from where I live. It’s nothing too fancy, just a couple of shelves in a six-by-four feet space, in a market dominated by tailors...
View ArticleWhat brand are you?
If you fell off the face of the earth tomorrow what would people around you say about you - once they got over the fact that you were gone? Would they remember any particular aspect of you? Would you...
View ArticleWhy do you wake up in the morning?
In the 70s, there lived in a make shift two bedroom apartment in Mumbai, a lower-middle class family who did small-time trading with Arab merchants for a living. Today, that family owns not one, but...
View ArticleAunty Pussy, butterflies and social shenanigans
Don’t get the wrong idea. Aunty Pussy is just the title character in Tender Hooks, a book I just read - and what a crazy read it has been. This little paperback is a piece of work that’s sure to be...
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